Open Forum 2007
the Hong Kong Brand: The Way Forward for Winning Mainland
annual grand event, IIM Open Forum, for 2007 of the
Institute was still on branding.
This was the second in the row since 2006,
indicating the importance of this 'blue-ocean' window for
Hong Kong enterprises. Judging from the keen interests expressed by participants in
2006 in the practical 'how-to' aspects, the 2007 Forum was
designed from the outset to zoom in on 'how to
successfully build the Hong Kong brand in the Mainland
Institute was most honored to have lined up the City
University of Hong Kong and the Hong Kong Chamber of Small
& Medium Business Ltd. (HKCSMB) as joint organizers of
this event. Besides
availing a most suitable venue, the Wai Hing Theatre, the
City University further mobilized its faculty and students
to take full part in this function.
Dr. Dominic Wong
Hon. President, IIM
Dr. Mary Pang
Asst. Dean, CityU Bus. Faculty
Mr. Dennis Ng
scheduled, the forum event started shortly after 2 p.m.
To mark the inauguration of the Forum, Dr. Dominic
Wong, Hon. President of IIM, Dr. Mary Pang, Assistant Dean
of Faculty of Business of CityU, and Mr. Dennis Ng,
President of HKCSMB in turn delivered their opening
speeches expressing their expectations and encouraging all
participants to play full roles in extracting and
exchanging wisdom with each other.
Before the individual presentations guest speakers and the
took a group photo on the stage of Wai Hing Theatre of
CityU, the Forum venue
Forum presentations were divided into two parts with a
fifteen-minute tea/coffee break providing opportunities
for participants' networking.
The first part aimed to providing an introduction
to the up-to-date development of the China consumer market
to lay the foundation for subsequent speakers. Prof. Zhou Nan, Head of Department of Marketing, CityU,
started off with a broad introduction on the scope and
characteristics of the Mainland consumer market,
pinpointing the direction and key approaches that
intending explorers should focus on.
Prof. Zhou's very interesting scenario was
supplemented by Mr. Daniel Lam, Senior Product Promotion
Manager of HK Trade Development Council. Daniel provided a summary account of the supporting
initiatives and branded product promotion platform that
TDC has set up for Hong Kong enterprises in the Mainland
at the trade, consumer and media level.
Prof. Zhou Nan presented a broad
scenario of the China consumer market
Daniel Lam reported on HKTDC's
promotion initiatives in the Mainland
practitioners from the industry dominated the scene after
the middle networking break.
John Chan Chung Tung, Chairman of Chaifa Holdings
Limited started off telling the audience how he made it
from a very small beginning to the present day great
success with the 'Playboy' brand and the strategic moves
that he had executed in nurturing his own brand 'Cavani'.
Chan's direct experience was supplemented by the
brand consulting cases put forward by Cary Dew, Director
of Channel Worldnet Limited.
He shared the wisdom that he deduced from his
analysis of these cases, some of which he was directly
Kong, brand consultant of Inno:vision Managment Consulting
Limited, wrapped up the guest presentation session by
sharing his observations and the principles for successful
branding that he had percolated from serving local
John Chan talked about
his Playboy and Cavani brands
Cary Dew shared his vivid
branding case experiences
Daniel Kong offered
practical branding principles
in previous years' Forum events, the Q&A
sessions were the very exciting parts of the day. Facilitated by Victor Ma, Director, Executive Council of the
Hong Kong Institute of Marketing, also a supporting
organization of the Forum, all the five guest
speakers further enriched the learning points that
they propounded earlier.
Shots of wisdom were also sparked off as they
concurred or challenged each other, further fueled
by comments and queries raised from the audience.
The full forum panel in action on stage, presided by
Alfred Ho of IIM
and Victor Ma of HKIM, joint facilitators of the
And, as usual, the pursuing discussion and exchange got
heated up as the event reached its climax.
It had to be abruptly called to an end so the
venue could be handed over to CityU, having overrun
for close to an hour.
The attendants might feel a bit physically
exhausted, but certainly all found themselves well
charged with provoking thoughts and practical
The co-organizers would like to take this opportunity
to thank all the guest speakers as well as the
attendants for their great efforts.
Together we made another success!!